One founder behind both companies.
ATC Companies isn't a holding company with a boardroom. It's me, the two consultancies I run, and the 13+ years in the ERP and WMS channel that led to them.
I learned this channel from the inside.
I spent over a decade in ERP and WMS channel sales, working with the software publishers, the VARs and implementation partners around them, and the businesses buying what everyone was selling. I built partner programs, carried quota, and sat in more software evaluations than I can count.
Two things stood out. Software companies with good products kept stalling because nobody senior owned the partner motion. And buyers kept making six-figure decisions on advice from people paid by the winning vendor.
Those are different problems for different clients, so I built a company for each. ChannelATC gives ISVs senior channel leadership without the full-time hire. InventoryATC gives operators an advisor with no vendor money in the outcome.
The rules don't change between them.
Founder-led, no bench.
When either company takes an engagement, I do the work. There is no handoff to a junior team after the kickoff call.
Separate companies, clean incentives.
ChannelATC serves software companies but takes no WMS vendors as clients, ever. InventoryATC serves the businesses buying warehouse software. Neither one's clients can lean on the other's advice, because there is no overlap to lean on.
Straight answers.
If the honest answer is 'you don't need this,' that's the answer you get. Both companies are built to survive telling clients things they didn't want to hear.
Want to talk it through?
Reach out and tell me what you're dealing with. You'll get a reply from me, not a form letter.
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